Ken
Segall
Ken Segall, former creative marketing director for NEXT and Apple, Bestselling Author for Insanely Simple and Think Simple, he worked with Steve Jobs for 12 years and helped shape some of Apple’s most memorable communication.
Former creative marketing director for NEXT and Apple, Bestselling Author for Insanely Simple and Think SimpleCreative Director, Author.
The man who put the "i" in iMac.
For twelve years, Ken Segall worked side by side with Steve Jobs as the creative director of the ad agency behind Apple. He was part of the team that created one of the most legendary campaigns in advertising history called "Think Different", and co-wrote the iconic "Crazy Ones" commercial.
But perhaps his most famous contribution is a single letter. When Steve Jobs wanted to name his new computer "MacMan", Ken came up with a different idea: iMac. That little "i" didn’t just change the product, it paved the way for everything that followed: iPod, iPhone, iPad.
Over his career, Ken has also been the creative director for huge names like IBM, Intel, Dell, and BMW. And from everything he learned working alongside Steve Jobs, he wrote two bestselling books: "Insanely Simple" and "Think Simple" about the force he believes drives the world’s greatest brands: simplicity.
