Beatrice Dumitrache

Turning fitness into an actual movement.

Great marketing gets attention, but it also builds something people want to be part of. And that’s exactly what Beatrice Dumitrache does. As the Chief Marketing Officer of ESX, Romania’s biggest fitness network, Beatrice is leading the charge in making fitness more accessible, engaging, and community-driven. With over 650 gyms in the network and a newly launched platform for trainers, physiotherapists, and nutritionists, she’s helping to reshape how people in Romania experience health and wellness.

Before going into the fitness industry, Beatrice made her mark in advertising, working with top agencies and major brands to create impactful campaigns. She also has deep experience in the startup world, giving her a unique perspective on how to grow brands that last.