Grasu XXL
Creative Director @ Def Jam Recordings România | Artist & Producer
The voice of a generation turned to business.
Everyone knows Turbofin. We’ve all hummed Maria Ioana. And if you’ve ever felt your chest tighten listening to Pentru Totdeauna with Irina Rimes, then you’ve already met the magic that is Grasu XXL. One of the most respected voices in Romanian music, Grasu XXL blends power and melody in a way few can.
His musical talent also translates to business. As a founding member of Okapi Sound, alongside Guess Who, Vlad Lucan, Mitză, and Paco 10Grei, he helped create a legendary label pushing Romania’s underground culture forward. He brings that same fire to the role of Creative Director at Def Jam Recordings România, where he nurtures artists through a blend of strategy and passion. Because he knows what it means to build from the ground up.
