Alex Cotet
Partner TRIBE Films, Creative Director & Producer, Film Director & Writer
Alex Coteț is bringing commercial storytelling and pop-culture strategy to FOMO 2026.
An award-winning creative and director, Alex is responsible for some of the most memorable viral campaigns in recent years. With a background spanning radio, television, and early-stage vlogging, he began creating online content as early as 2006, accumulating nearly two decades of experience in advertising as a creative director and marketing consultant.
He is one of the key figures behind the revival of Romanian commercial feature films, having directed and written Teambuilding and Candidatul Perfect, as well as writing the Miami Bici series. Across both advertising and cinema, his work consistently bridges entertainment and market performance, proving that commercial viability and cultural relevance can coexist.
Throughout his career, Alex has helped brands position themselves inside pop culture rather than outside of it, earning multiple Effie Awards and other industry recognitions.
