Alexandra Voiculescu

Alexandra Voiculescu is the founder of Chez Marie Confiserie, a brand built on discipline, standards, and consistency. She doesn’t believe in “follow your passion,” but in doing things well, even when it’s uncomfortable.

Her approach to business is grounded in clarity, structure, and the ability to maintain high standards over time, even when that comes with pressure or difficult decisions. Through Chez Marie, Alexandra has focused on building a product, but also in creating a brand with a clear identity, where quality, aesthetics, and attention to detail are non-negotiable. Her work reflects a constant balance between creative vision and operational discipline, with a strong focus on consistency in execution. Her perspective is direct: behind every brand that looks effortless, there is a lot of invisible work, uncomfortable choices, and long-term commitment. She believes that real growth comes from the ability to sustain your own standards, not from chasing trends or external validation.

At FOMO, she brings her perspective on what it actually takes to build something that lasts, from discipline and decision-making to the realities most people don’t talk about.