Ștefan Szakal

Ștefan Szakal is a serial entrepreneur with a background in design and over two decades of experience building across product, SaaS, foodtech, blockchain, and community-driven technology.

He is the co-founder of Sweetspot°, an AI-native agency designed as both a business and a learning environment, exposing its team to a wide range of industries, challenges, and use cases. Throughout his career, he has founded multiple companies, achieved two exits, and led product strategy at MultiversX, one of Europe’s leading blockchain protocols.

His experience spans everything from development studios and consumer apps to logistics and platform-based businesses. His perspective is shaped not just by what worked, but also by what didn’t, developing a strong focus on judgment: understanding what to build, when to stop, and which problems are worth solving, especially in a world where execution is increasingly driven by AI.

Today, his work sits at the intersection of AI and product strategy, with a clear belief that, as technology evolves, the real advantage comes from clarity of thinking, taste, and informed decision-making.