Katerina Todorovski
Experience Architect, Brand Builder, People-First Brand Strategist & Head of Brand Marketing BCR
With over 20 years of experience in Marketing, Communication and Brand Strategy, both on the agency side and from the client’s perspective, Katerina has worked across industries such as telecommunications, FMCG and banking.
She joined BCR in January 2020, where she leads Brand and Marketing initiatives, building strong and meaningful brands like BCR and George – First Intelligent Banking. Her work sits at the intersection of strategy, creativity, and business impact. Katerina has a deep understanding of consumer behavior, cultural shifts and the power of relevant content. She is passionate about crafting authentic brand narratives, aligning cross-functional teams, and creating campaigns that resonate with modern audiences.
"After more than 20 years of experience in MarCom working with global brands, I have learned that there are always multiple sides to the same situation and that by looking at it from different angles, unexpected connections and meaningful solutions can emerge."
