Alexandra Burdulea
Senior Brand Manager Europe Beverage PepsiCo, Marketing Strategist
Alexandra Burdulea is a marketing strategist with over 9 years of experience working across both agency and client-side roles, shaping global and local brands across Europe.
She has led omnichannel, multi-market campaigns for brands such as Pepsi, Lay’s, Doritos, Cheetos, Flamin’ Hot, and Peroni Nastro Azzurro, focusing on building relevant and impactful brand experiences. Currently, as Senior Brand Manager Europe Beverage at PepsiCo, she coordinates large-scale activations across more than 50 markets, translating global strategy into locally relevant executions. Her work centers on optimizing key brand touchpoints to drive growth, efficiency, and measurable business results, earning recognition for both creativity and effectiveness.
Beyond commercial marketing, Alexandra has been involved in major cultural projects, including Electric Castle and film festivals such as TIFF, Anim’est, Next, and the GOPO Awards, bringing a strong understanding of how brands connect with audiences through culture and experience.
